Creative Designer
TYPEBEA PR Package — Portfolio Layout
Personal Packaging Concept
01 — HERO / FINAL DESIGN
A conceptual PR package designed for TYPEBEA, inspired by the brand's premium visual identity, product system and my own experience receiving TYPEBEA products as a beauty creator.
Personal concept project — not commissioned by or affiliated with TYPEBEA. 3D visualisation created with AI based on my original packaging artwork.
02 — THE IDEA / INSPIRATION
After being invited to experience TYPEBEA's scalp and hair treatment service, including a scalp assessment, wash and blow-dry, I received a selection of TYPEBEA products in a silver gift bag with transparent packaging.
The premium, minimal presentation made me think about how the experience could translate into a more structured PR package designed specifically for beauty creators and PR gifting.
This became the starting point for my personal TYPEBEA packaging concept.
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03 — BRAND / VISUAL RESEARCH
I analysed TYPEBEA's existing visual language across its digital presence and product packaging. The core palette is predominantly built around soft yellow, silver, grey, black and neutral tones.
While the wider product range introduces additional colours to distinguish specific product functions, I focused on the core palette to create a PR package that felt immediately recognisable as TYPEBEA.
TYPEBEA Colour Palette I Created
TYPEBEA Hair Care Products In Order
04 — PRODUCT SYSTEM
Rather than arranging the products randomly, I explored how the products could be organised as a complete haircare journey. The packaging layout considers how a customer might interact with the products while keeping the collection visually structured and easy to understand.
You could create a simple numbered graphic:
01 G•0
Scalp preparation
↓
02 G•1
Scalp treatment
↓
03 G•2
Shampoo
↓
04 G•3
Conditioner
↓
05 G•4
Treatment
↓
06 G•5
Dry shampoo
05 — PACKAGING DEVELOPMENT
From 2D Artwork to Physical Packaging
Flat packaging artwork
Then underneath:
01 — Structure
The box was constructed as a simple sleeve-and-tray format.
02 — Colour
Silver/grey gradient interior + soft TYPEBEA yellow exterior.
03 — Typography
Minimal black TYPEBEA wordmark.
04 — Product placement
Six products positioned inside the tray.
METALLIC SILVER
Premium / clinical / reflective
SOFT YELLOW
Warm / recognisable / feminine
TYPEBEA Package created in Adobe Illustrator
06 — MY ORIGINAL VECTOR DESIGN / MATERIAL & COLOUR EXPLORATION
I developed the packaging artwork from scratch in Adobe Illustrator using vector shapes. This allowed the structure, typography, gradients and graphic elements to remain scalable and adaptable for different packaging dimensions
The interior uses a metallic silver/grey gradient inspired by TYPEBEA's silver-toned products, creating a clean and premium presentation when the package is opened.
The exterior introduces a soft yellow gradient inspired by the brand's signature colour, while black typography creates contrast and maintains the minimal aesthetic.
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07 — AI 3D VISUALISATION
2D DESIGN → 3D VISUALISATION
Once the packaging artwork and structure were established, I used AI-assisted visualisation to explore how the concept could appear as a realistic physical PR package.
I developed detailed prompts using my original Illustrator artwork and product references to communicate the desired structure, materials, colour palette, product arrangement and studio photography style.
Mockup of TYPEBEA Package created using images from adobe illustrator and Chat GPT
TYPEBEA Package Final Image using Adobe Illustrator image and Chat GPT
08 — FINAL CONCEPT
TYPEBEA PR Package
I designed as a premium PR gifting experience for beauty creators, the package brings together TYPEBEA's product system, colour language and minimalist aesthetic in a compact, easy-to-open presentation.
I translated elements of TYPEBEA's digital visual language into the physical packaging. The use of sharp geometric forms, rectangular layouts, minimal typography and structured spacing creates consistency between the brand's digital and physical experiences.
The final concept combines packaging design, art direction, product presentation and AI-assisted visualisation to create a premium TYPEBEA PR experience