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DESIGNER | ANIMATOR
M&M's are color-varied sugar-coated dragée chocolate confectionery, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M's.
This Project for M&M's was a pitch idea. This was a project I had to teardown the issues or points of frication I could find and use this to help target areas of opportunity.
In order to support my findings, I had to use the best-in class examples of other companies that are doing it right. I never develop any Comps for what I could envisioned the future of M&M would be.
M&M Website: mms.com
Final Design
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